AWS Welcome Here

AWS Welcome Here

The AWS Welcome Here program is a partnership between the American Wine Society’s 7,000+ wine enthusiasts and wineries/wine businesses around the country. Wineries and wine businesses participate for free and simply display the AWS Welcome Here logo, acknowledge visitors’ AWS membership and greet them with a smile. Wineries are encouraged, but not required, to offer AWS members discounts, free or premium tastings or other benefits.

  1. Winery/business will display its AWS Welcome Here decal.
  2. Members will present a current membership card.
  3. Winery may offer AWS member discounts if it so chooses.

In return, AWS members should:,

  1. Present your current membership card.
  2. Be courteous, curious representatives of AWS.
  3. Thank the winery for being Welcome Here participants.
  4. Tell your wine-loving friends via word of mouth and social media.
  5. BUY WINE!

Members can view a list of participating wineries.

Wineries/Wine Businesses, please register to be an AWS Welcome Here participant.


What is the AWS Welcome Here program?

The AWS Welcome Here program is a partnership between the American Wine Society’s 7,000 + members and wineries, wine stores and restaurants around the country.

What are the benefits to wineries, wine stores and restaurants?

Wineries and wine-related businesses have more opportunities to connect with our enthusiastic members.

  • Over 55% of our members travel to visit wine regions at least once a year
  • Nearly 75% of our members purchase 5 cases or more of wine per year
  • They aren’t just customers; they actively participate in wine culture and crave knowledge and winery experiences

What will AWS do for winery/business participants?

Acknowledge your participation on our social media

  • You’ll be listed on our “AWS Welcome Here” webpage
  • Announce your participation in our AWS Welcome Here newsletter
  • Each newsletter includes a “Focus On” wine region spotlighting AWS Welcome Here wineries and listing other participants in the region
  • Offer opportunities to work with local AWS chapters on future tastings and events

Is there a cost to participate?

There is never a cost for wineries or wine businesses to participate in the program.

What are the benefits to AWS members?

Members are welcomed by winery participants and acknowledged for their commitment to enjoying and collecting wines.

  • Members may receive program and/or merchandise discounts at wineries and businesses that choose to offer them

Will wineries offer discounts?

Many wineries offer substantial discounts on wine purchases, free tastings, premium tastings and other VIP treatment. However, discounts are not required.

Why do I have to show my AWS membership card?

Wineries must know that any discounts or special offers are given to current AWS members. You can print a copy of your current membership card from your AWS account.

How will I find participating wineries/wine businesses?

See the list of current Welcome Here participants. You can also look/ask at wineries for the AWS Welcome Here decal.

Where are decals displayed?

Wineries can choose where to display the decal. We suggest a door or window, but any highly visible location is acceptable. The decals are two sided, for easy viewing on a window. They are easily removable so can be relocated.

What if a winery is not participating?

AWS members should encourage wineries/wine businesses to sign up. It’s free. Send them to the Welcome Here registration or have them contact for additional information.

Can I sign up a winery or business?

Wine businesses must voluntarily sign themselves up. But AWS members can facilitate joining. Talk to them about the program, provide the Welcome Here registration page address or connect them to us at

What if a participating winery doesn’t acknowledge my AWS membership?

Sometimes winery staff is not up to speed. If the decal is displayed, respectfully point it out and explain what AWS is. Remember, winery participation is voluntary, and no discounts are required. If you really would like to speak to someone familiar with AWS, you could ask for a manager or owner. You can also report your experience back to us at

What if a winery or wine business listed in the directory is not displaying the AWS welcome here decal?

Please let us know at, and we will follow up with the winery.

Whom do I contact for more information or to provide feedback?

Contact us with questions or comments at We can’t improve if we don’t hear from you!