American Wine Society Welcome Here

The American Wine Society Welcome Here program is a partnership between the American Wine Society’s 7,000+ wine enthusiasts, and wineries/wine businesses around the country. Wineries and wine businesses sign up for free and simply display the American Wine Society Welcome Here logo. The American Wine Society will acknowledge the winery/wine business by listing participating businesses, letting AWS members know of the support the AWS is getting, and recommend that members go to those businesses.  The businesses will acknowledge visitors’ American Wine Society membership and greet them with a smile.

Wineries/wine-oriented businesses have selected what to offer American Wine Society members, such as discounts, free or premium tastings, or other benefits.

  1. Winery/business will display its American Wine Society Welcome Here decal.
  2. Members will present a current membership card.
  3. Winery will offer American Wine Society members the benefits it has chosen.

In return, American Wine Society members should:

  1. Present your current membership card.
  2. Be courteous, curious representatives of American Wine Society.
  3. Thank the winery for being Welcome Here participants.
  4. Tell your wine-loving friends via word of mouth and social media.
  5. BUY WINE!

Members can view a list of participating wineries.

Wineries/Wine Businesses, please register to be an American Wine Society Welcome Here participant.




What is the American Wine Society Welcome Here program?

The American Wine Society Welcome Here program is a partnership between the American Wine Society’s 7,000 + members and wineries and wine stores and restaurants around the country.

What are the benefits to wineries, wine stores and restaurants?

Wineries and wine-related businesses have more opportunities to connect with our enthusiastic members. The AWS will list them on our web site and let members know about the support.

  • Over 55% of our members travel to visit wine regions at least once a year
  • Nearly 75% of our members purchase 5 cases or more of wine per year
  • They aren’t just customers; they actively participate in wine culture and crave knowledge and winery experiences

What will American Wine Society do for winery/business participants?

Acknowledge your participation on our social media

  • You’ll be listed on our “American Wine Society Welcome Here” webpage
  • Announce your participation in our American Wine Society Welcome Here newsletter
  • Each newsletter includes a “Focus On” wine region spotlighting American Wine Society Welcome Here wineries and other participants in the region
  • Offer opportunities to work with local American Wine Society chapters on future tastings and events

Is there a cost to sign up?

There is never a charge for wineries or wine businesses to sign up for the program.

What are the benefits to American Wine Society members?

Members are welcomed by winery participants and acknowledged for their commitment to enjoying and collecting wines. Each winery will have selected the benefit(s) to off to AWS members.

Will wineries offer discounts?

Wineries will offer discounts on wine purchases, free tastings, premium tastings or other VIP treatment. The wine-oriented business selected what benefits they will offer, as listed on the AWS Welcome Here participant web page.

Why do I have to show my American Wine Society membership card?

Wineries must know that any discounts or special offers are given to current American Wine Society members. You can print a copy of your current membership card from your American Wine Society account.

How will I find participating wineries/wine businesses?

See the list of current Welcome Here participants. You can also look/ask at wineries for the American Wine Society Welcome Here decal.

Where are decals displayed?

Wineries can choose where to display the decal. We suggest a door or window, but any highly visible location is acceptable. The decals are two sided, for easy viewing on a window. They are easily removable so can be relocated.

What if a winery is not participating?

American Wine Society members should encourage wineries/wine businesses to sign up. Sign-up is free. Send them to the Welcome Here registration page or have them contact for additional information.

Can I sign up a winery or business?

Wine businesses must sign themselves up. But American Wine Society members can encourage and facilitate joining. Talk to them about the program, provide the Welcome Here registration page address or connect them to us at

What if a participating winery doesn’t acknowledge my American Wine Society membership?

Sometimes winery staff is not aware of the program. If the decal is displayed, respectfully point it out and explain what the American Wine Society is. Remember, winery participation is voluntary. If you really would like to speak to someone familiar with American Wine Society, you could ask for a manager or owner. You can also report your experience back to us at

What if a winery or wine business listed in the directory is not displaying the American Wine Society welcome here decal?

Please let us know at, and we will follow up with the winery.

Whom do I contact for more information or to provide feedback?

Contact us with questions or comments at We can’t improve if we don’t hear from you!